Brian McDonald

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President
Brian McDonald is President of MOR Associates. Maximizing Organizational Resources (MOR) was created in 1983 to assist clients in developing strategies designed to elicit the contributions employees want to make to enhance the success of their enterprise.
Brian has increasingly focused his practice on developing leaders, enhancing strategic thinking and consulting on continuous improvement efforts.
Brian’s expertise in designing and delivering leadership development has resulted in his facilitating MIT’s Leader to Leader program, New England Business Service (NEBS) Leadership Development Program, and New York State Education Department’s Leadership Academy while participating in programs such as GE Capital Leadership Symposium in Europe. Brian is also working with Tufts University School of Engineering to integrate leadership and teamwork into the curriculum.
Brian has also developed a practical approach to strategic thinking that can be used to set a strategic course or can be used as a framework for tackling a specific issue. This approach has been used to analyze billion dollar markets with the United States Postal Service, as a framework for outlining a five-year plan for the School of Engineering at Tufts, and as a process for establishing the strategic direction for TYCO Electronics-M/A-Com business units.
Brian has served as a consultant to national steering committees established to lead and manage major change processes. He has provided training to over 10,000 individuals for the USPS on how to develop a cooperative work climate and involve employees. He has consulted to the Board of Regents for New York State. He facilitated the debriefing of the TWA flight 800 recovery operations with over 125 participants from multiple agencies. Brian created a prototype course for NYS’s quality process that was used to provide skill development for over 30,000 people after a train-the-trainer program.
Brian’s experience, style, insights, and passion have made him a valuable resource for organizations looking to achieve better performance.
Prior to establishing the firm, Brian was the Associate Director for the Northeast Labor Management Center and before that he was Deputy Chief Secretary to a Governor. He has taught courses as an adjunct faculty member for the Suffolk University School of Management. He has also presented guest lectures at the Boston University Graduate School of Management and the Tufts University School of Engineering. Brian was awarded his undergraduate degree from the University of Massachusetts and his graduate degree from Boston University.